The Longford Essoldo

Description

The Longford Essoldo, Its an Art Deco Classic – with a great story behind it.

Taken from The Essoldo Website; ” Architect Henry Elder designed the building in the late 1930’s. Elder’s architecture was at the height of art deco fashion; the main entrance on Chester Road was designed in the shape of a cash register flanked by two phallic symbols and the side entrance on Edge Lane was surmounted by a third one, these represented Elder’s view that the modern film industry was dominated by money and sex.”